For several years during the seventies ten Alpha Brothers of Longview, Texas belonged to the Delta Upsilon Lambda Chapter in Marshall, Texas.  In March 1977 the Longview group requested that they have their own chapter since there were as many people from Longview in that chapter as Marshall.  The chapter declined that request.  However, after petitioning the Texas district, the request was submitted to the National Convention in July and approved.   The Mu Rho Lambda Chapter of Longview, Texas was chartered September 30, 1977. Charter members were as follows: 

Fred Armstrong

Clyde Austin

Harold Barlow

Calvin Brookins

Silas Cullins

Bennie Dade

Alexander Duncan

Clifford Harkless

Billy Jacobs

and Dr. Isaac Willis

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Dr. Willis served as the first chapter president.  The chapter established its Miss Black and Gold Pageant scholarship fund raiser the next year.  Miss Elaine Moore was its first Miss Black and Gold.  Gary Jones received the first scholarship.  In subsequent years, the chapter sponsored golf tournaments to supplement its scholarship fund.

In 1984 the Texas Council of Alpha chapters held its district convention in Longview.  In cooperation with Brother John Johnson, owner of Johnson publishing company, the chapter hosted the Ebony Fashion Show tour for nearly twenty years through its final tour in 2001.  Since then, the chapter has continued its Miss Black and Gold Pageant as well as a Gala.  The Galas included a formal dinner, dance and program featuring an Alpha speaker. 

Over the years, Alpha speakers have provided the program themed message as Alpha National and Regional Presidents, college presidents, superintendents, department operational managers and community leaders.  The chapter has also become a fixture in the Juneteenth parade with their accompanying Brisket Sale.  In addition to supporting the fraternity’s National March of Dimes  Partnership, the chapter has supported local Alzheimer Awareness and Heart Disease Initiatives.